In times where our current economic crisis is adversely affecting charitable giving in the U.S., it is more important now than ever for nonprofit administrators to develop cost-effective methods of marketing their services, recruiting volunteers, fundraising, and cultivating donors. One such method to affordably undertake such critical activities is to become involved in Web 2.0.

As defined by TechSoup, Web 2.0 is a category of new Internet tools and technologies created around the idea that the people who consume media, access the Internet, and use the Web shouldn’t passively absorb what’s available; rather, they should be active contributors, helping customize media and technology for their own purposes, as well as those of their communities. These new tools include, but are by no means limited to, blogs, social networking applications, RSS, social networking tools, and wikis.

But Web 2.0 isn’t just the latest set of toys for geeks, it’s the beginning of a new era in technology — one that promises to help nonprofits operate more efficiently, generate more funding, and affect more lives. Websites such as Myspace, Facebook, Twitter and LinkedIn are becoming vital networking tools for nonprofits. Additionally, there are sites springing up that are geared specifically at the nonprofit audience, such as Care2 and Blue Goose. More and more nonprofit leaders are blogging to keep their constituents up to date with the organization’s activities. Overall, it is apparent that nonprofits are realizing the value of such tools, both quantitatively and qualitatively. Is your organization on board with Web 2.0?

Charitable gaming is one of the most common and successful methods of fundraising for many tax-exempt organizations. However, careful attention to regulations is imperative. Charitable gaming activities may include, but are not limited to:
• Bingo
• Beano
• Raffles
• Lotteries
• Pull-tabs
• Scratch-offs
• Pari-mutuel betting
• Calcutta wagering
• Pickle jars
• Punchboards
• Tip boards
• Tip jars
• Video games

In order for your gaming fundraiser to be successful without jeopardizing the organization’s funds or, more importantly, their exempt status, all exempt organizations conducting or sponsoring gaming activities, whether for one night out of the year or throughout the year, whether in their primary place of operation or at remote sites, must be aware of all state and federal regulations concerning gaming activities.

Lawful gaming ordinarily requires a gaming license from the state that conducts it. Most states require that an organization be recognized by the IRS as exempt from federal income tax before issuing a license, and many states limit licenses to organizations recognized under specific subsections of Code section 501(c), such as 501(c)(3), 501(c)(4), and 501(c)(19). Additionally, many states make stipulations regarding the length of time an organization must be in operations and/or the specific areas and methods by which gaming sales may be conducted, thus it may be best to consult a professional nonprofit consultant to review the statutes in your area prior to commencing a gaming activity.

As far as the IRS is concerned, for almost all tax-exempt organizations, including 501(c)(3)s, gaming activities do not further an exempt purpose. This is true even if all proceeds from gaming will be used to fund exempt purposes. The result of such ruling is that the revenue generated from gaming is ordinarily subject to unrelated business income taxes. One exception is in North Dakota, where income from lawful gaming is excluded from UBI tax regulations.

An important consideration when conducting charitable gaming activities is the need for diligent recordkeeping. Organizations conducting gaming generate a substantial amount of income at each session, primarily in the form of cash. The cash passes through many hands, which could result in numerous abuses. Thus, every organization should be actively involved in overseeing and controlling each facet of the gaming activity to insure funds are not diverted to private individuals or for private purposes. Organizations conducting gaming activities must maintain records of gross income, prize payouts, and disbursements to substantiate the information submitted on the informational return, Form 990, and the income tax return, Form 990-T. Gross income from gaming activities is determined before any deduction for prizes, taxes, or any other expenses is taken. Additionally, the organization must retain and submit taxes frm the winnings. State and local laws may contain additional recordkeeping and reporting requirements for organizations conducting gaming.