A Free Nonprofit Webinar about Getting your Non Profit Started by Utilizing Social Media Effectively!

From social networking and blogging to bookmarking and video streaming, there are dozens of ways to implement social media into your marketing mix, but that means nothing if they are not implemented effectively.  In order for your efforts to provide you with a significant return, you must figure out what methods work best for you and know how to execute them!

We invite you to spend a valuable hour with CharityNet USA and learn how to get started utilizing social media to grow your nonprofit by building content online that will get people talking!

Topics of Interest:
   •The New Realm of Social Media
   •5 Social Media Methods
   •How to get People Talking
   •Integrating your Social Media Campaigns

Don’t get left in the dust! Get social and start reaching millions through this new medium by attending our FREE nonprofit webinar July 15, 2010 from 3:00 P.M. – 4:00 P.M. (EST)!

Website, e-mail blasts, non profit cards, print ads; all of these methods of marketing can be confusing and unknown territory for non profits whose focus is keeping the organization running. One of the oldest and more cost-effective forms of non profit marketing is and will continue to be word-of-mouth. If your non profit can get volunteers or donors by referrals then you have the best marketing team already acting on your behalf: your current members. If your non profit is not getting attention, give your current members an incentive to promote your services. If your non profit isn’t getting new people interested, you might want to give your current marketing strategies a tune-up.

If you are looking for different creative ways to market your non profit without running up your marketing tab, here are some examples to get you started:

Print Material (non profit cards, logos, brochures) – Small non profits have relied on this relatively inexpensive method of conveying marketing information: cards, brochures, and circulars. Keep in mind when purchasing these items that you want your print material to stand out. You want people to remember who you are because of a catchy name or design that really catches their attention.

Samples and free offerings – When considering this method of marketing, the question you need to keep in mind is, “Can my non profit truly afford to offer something for free?” Giving away services or products that you make is usually an inexpensive marketing strategy that will leave people appreciating the value of your products. People never get tired of these special offers and great treatment. On the other hand, if you say that the goods or services are “free” or “without charge,” be certain there are no unstated terms or conditions that qualify the offer.

Pictures– Making pictures available on your website may attract potential customers to your organization. By showing pictures of your events or services on your website, they may want to get directly involved immediately. This strategy of “pulling” people in also gives them an opportunity to find out more about what your non profit does. Consider posting pictures or flyers in specific neighborhoods in your local area.

Public relations – To get your non profit in the news, send a press release you draft yourself to every newspaper in the area. The trick is to give the reporter an angle that makes the story interesting to readers; examples would be such events as a grand opening, a contest, or a new event/activity that your non profit is hosting.

Signs – Don’t forget about “signage.” Signs work best if they’re bold, edgy, professionally done, and consistent with your non profit values. Keep in mind that they should be well-lit, and tell the viewer your message quickly. Signs don’t have to be in stationary locations. Examples would be items such as T-shirts, shopping bags, and bumper stickers. These items are creative forms of signs and can do a great job of advertising your services to new potential volunteers or donors. Another great sign that is often times overlooked is your vehicle; you can get a magnetic sign for your car door with your non profit name, logo, and slogan or some art.

Have any other non profit marketing suggestions to offer to the community?  Share them in the comments box below!